W Hotels Worldwide

W Hotels

Once solely celebrated as a boutique hotel chain, W Hotels transformed into a major global brand in the hospitality world. With so many new properties popping up at such a rapid rate, a new campaign was needed to announce each hotel's grand opening.

I created a campaign that was flexible enough to be customized for each destination, while allowing the consumer to look into the total W experience.

Print Advertising and Room Keycard

Art Direction
and Design